Are You Using Social Media to Tell People that You Know Your Stuff !
Think about how quickly social media for many many people in Ireland has become the communication tool of choice nowadays.
By just looking around you out and about, you cannot miss the masses of all ages, young and old, attached to their gadgets.
Not so many years ago we wrote letters to each other to communicate, but as the saying goes time never holds still for no man or woman.
Nowadays in the digital age, whether you like it or not , social media is one of the most popular communication tools out there. And Yes it is only common sense to conclude that if you are in business if you could reach all those people on their gadgets to promote yourself, your brand or your product then that would be powerful marketing
The bottom line is that any of the social media platforms used correctly, can be fantastic and powerful tools to help drive local customers to your offline business. BECAUSE many or indeed maybe most of your existing customers are already up there and probably using some social media platform….Right Now , on a phone ,tablet or PC.
You can use social media as part of your business marketing, to show your expertise about your industry sector or profession, and with time build trust and credibility with your followers.
You can become a trusted source for existing and potential customers, who will bond with you or your company online and by having a meaningful presence they should remember you when they need your type of product or service.
Facebook, Twitter, Google+ and LinkedIn and YouTube are all platforms that your customers across the board in Ireland….use, probably even right now.
However,whilst it’s easy to set accounts up it requires hard consistent, thought out work to maintain them, despite what many will have you believe. There is No magic button.
- Have you researched which social media platforms your target audience is more likely to
- Have you set up your accounts correctly
- Have you thought about how to build your audience;
- What is your content strategy
- How will you gauge whats working and whats not
- When and how often to post
your followers and fans helpful tips and information on a consistent basis?
Also stay active on your social media sites, so you do not lose your audience’s attention.
Focus on posting content that they want to see. Repost and share content that you think will be relevant and helpful to your customers.
Be sure to encourage social media followers to answer questions and start conversations on your social media page;
For example, if you own a fitness center, consider posting weight loss tips on your social media accounts. Also in your posts, prompt your audience to ask you any questions about things they are struggling with.[VidPix id=1821]
The first step in any social media campaign is to set up your pages, with your businesses name and exact location; this way, it’s easy for consumers to find you. Even if you aren’t sure if you’re ready to launch a social media campaign, go ahead and claim your company name on every social networking site you may use in the future.
If you can come to accept that Social media could provide your business with an opportunity to show the public that you know your stuff; then there is every chance of getting more footfall into your establishment- online or offline.