If you’re one of the few small businesses that are not yet plugged into the world of social media, you may be wondering what all the fuss is about. Do you really need to use it, or can you just get by with an optimized website and offline flyers and the yellow pages? The short answer is whether you like it or not, your business needs social media – at least you do if you want to reach customers and stay competitive. Can you afford to let your competitors who successfully use social media ,to fish for your customers unchallenged ?Here are three reasons why social media is important for small businesses.
Your customers are already using social media.
Just check out the online stats for social media use !You will see (and you know) that your target market is already using social media. If you want to reach clients and prospects, you need to be where they are – by using social media you’ll increase the odds that your marketing message will get through to a significant number of them.You just need to learn how to properly use social media.
Social Media will give you a competitive advantage.
Even though you may not be using social media, you know that your competitors probably are. If that’s the case, you’ll want to add it to your marketing strategy as soon as possible, or risk falling badly behind. And if your competitors haven’t yet ventured into social media, rejoice- happy days – you can get a leg up on them by taking advantage of this marketing channel before they do.
Social Media will help you connect with your clients and prospects.
Most marketing channels are one-way in nature – a business sends out its marketing message, and consumers receive it. With social media, you can have a conversation. Social media helps to create a community of fans and followers that see you as more than just a business entity. They’ll view you as someone they trust, and people buy from those they trust.
Social media isn’t just for the big boys –
it’s a valuable marketing tool for small businesses, as well.
It’s here to stay – at least for the foreseeable future – so take the leap and reap the many rewards it offers.
Rosemary O Shaughnessy