ASK YOURSELF SOME HARD QUESTIONS ?
You have a website- it looks good, YOU ARE HAPPY OR HAPPY ENOUGH WITH IT- and it even has all the shiny social share buttons !
BUT - IF A CUSTOMER OR LEAD CLICKS THOSE BUTTONS- WHAT ARE THEY BEING BROUGHT TO ONLINE ?
- Interesting and relevant content ?
- Accounts that are consistently updated ?
- Content that makes it clear your business is one that will solve aproblem or a need ?
- Accounts that make it obvious your business is an authority
- Have you a social media plan in place ?
- Do you know how to target leads ?
- Have you learned how to target ?
The reality folks is that many local businesses out there, have no plan, there may be great intentions but everyday life and lack of time and skill gets in the way.
Bottom Line- Do it Right or do not do it at all !
Using social media poorly gives a bad impression of your business !
If you lack the knowledge or skill to make a plan and implement it- outsource to someone with the time and skill- it only makes sense!