Lets Dispel Some Social Media Myths !
Social Media Replaces Direct Marketing ?
The fact is, while social media cannot be ignored nowadays, it should ideally complement direct marketing in all its guises. Online networking is necessary for most nowadays but human interaction offline in the real world is always desirable. Your goal should be to connect with your customer offline using whatever works and online using social media to network too.
Unless you use all the Social Media Sites it won't work ?
This is misleading . The fact is if you do not focus plan and target you could use social media platforms that are not necessarily the right fit for your business. The time investment is significant in social media. Spreading your business thin over a number of sites without specific goals and plans of action can indeed be a waste of precious time. Rather than use a number of networks, start by using the right platform to get results. It is best to focus on one network at a time, get established and then proceed to the next (if its a fit).
If you use social media you don't need a website
Misleading because any smart Business knows that a website is a must regardless of whether you offer a product or service . No matter how many social networks a business belongs to, publishing to a website or at least a blog is a must and there are many solid reasons why. First and foremost your customers expect one, and they will look for a site online and expect to find you . Good relevant Content is the acknowledged King that drives search traffic through the Search Engines. Even if you have profiles on many social media platforms, the ultimate aim should be to motivate people to visit your website where there is unique content and relevant information- a place that will persuade them to do business with you because of the great product or service you offer. A website is a branding tool where you can control your content, display and sell your products and services. You own your website and complement it with your social media presence.
Meaningful Questions About Social Media !
Why Should My Business Bother with Social Media
Well there are hundreds of reasons why a local business needs to use one or more social media platforms, but giving you just one….when you are out and about it aint hard to notice all sort of folks using their smartphones or tablets, and many many of them are using social media….these real people are somebodys customers and could be willing and ready to become your customer !
What If I am New To Social Media ?
Well we all once upon a time had to learn to drive a car did’nt we….social media is no different and its actually easy to set up accounts but the downside is learning how to drive focused, relevant targetted prospects to your pages and website. Check out what we offer because for people we are interested in doing business with that we believe are a fit for our business model, we will review your online presence or lack of it and offer a roadmap.
How much will it cost my business to get into social media ?
Well it depends on what you want to achieve and what business sector you are operating in…..because a decision has to be made (the earlier the better) about what is the right social media platform for your particular business. Is it Facebook-Twitter-LinkedIn-Google+-or You Tube or indeed a combination. As part of our complimentary review of your online presence we will offer suggestions in plain english with an explanation about why !
How Is Social Media Relevant For My Existing Customers ?
By having an effective social media presence online you are reminding existing and satisfied and past customers that you are STILL OPEN for business.How many of us for example simply forget in our busy lives to actually go back to that business that gave us a great product or service. Using social media properly you are steadily in the presence of customers so they do not forget what you have to offer.