People Spend part of Their Everyday Lives Online.
The simple fact is That You Also Need to be where your customers go.
The reality is that right now someone representing your ideal audience are online
Researching a problem or seeking some solution to a problem.
They are talking to their online friends
They could be recommending your business you know.
They listen to their online friends and are influenced by them
Social media is a great way to get online "word of mouth" recommendations. Just like the old days offline.
The importance of relevant online business content
Is That You Have the opportunity to influence customers or leads.
If Your Business is not up there to greet leads
Well Guess what your competitors could poach them from you.
Remember your existing customers are online too
A good social media presence and good content will remind them to come back and do more business with you.
Remember your existing customers are a path to new leads
Connect and engage with them and you are in the orbit of all of their friends.